To differentiate Thomson from its similarly-named and closest competitor, we created a one-eyed, tattered but lovable, William Shatner voiced bear, who rediscovers his logo smile on a Thomson holiday.
When we came up with the idea on placement at BMB never did we ever think we would actually open on a beach in Jamaica!
Creative Director: Pat Burns
Executive Creative Director: Trevor Beattie
Director: Tom Tagholm