This year, for the first time, we launched Strictly Come Dancing with a conceptual trail.
A pair of 'ugly duckling' shoes get back on their feet thanks to a sassy sole mate taking them by the laces.
We had a ball working with Sam Brown and team. 👞👠
Agency: BBC Creative
ECD: Aidan McClure
CD: Olly Harnett
Director: Sam Brown @ Rogue
Producer: Holly Marsella
Production Assist: Gemma Price
Editor: Amanda James @ Final Cut
Music: Alex Baranowski
We also made a 3D animated Facebook Filter of our shoes that anyone could dance with, including Stacey Dooley and Joe Sugg!