creative team
BBC One - Perfect Planet

This year, we wanted to raise awareness around the final episode of the BBC's 'A Perfect Planet' series, where Sir David Attenborough showed us the terrible impact humans are having on our planet. We did this by hijacking our perfect posters across the UK after four weeks with a shocking message and powerful new visuals. We even 'set fire' to one in Manchester.

Agency: BBC Creative
ECD: Helen Rhodes
CD: Tim Jones, James Cross
Designer: Geraint Williams