When the #MannequinChallenge phenomenon took over the internet in 2016, we immediately reacted and released our very own #MannequinChallenge, but with a twist.
We were the first of its kind to propose the complete opposite challenge: that mannequins should be more like us.
Agency: Ogilvy & Mather
Unilever Global ECD: Andre Laurentino
Dove Global ECD: Gerald Lewis