This year, we wanted to remind everyone that the money raised by Children in Need's goes to local projects near home. Whatever you do, from Acapella to Zipwire-ing, your money really does make a difference. Isn't that right Barry?
Agency: BBC Creative
ECD: Laurent Simon
CD: James Cross / Tim Jones
Fundraising Producer: Sarah Bradbury, Lucy Dawson
Projects Producer: Lee Meredith
Fundraising Director: J Marlow @ Outsider
Projects Director: Rob Duffy